gorjana Teams Up with USWNT Players Association as Official Jewelry Partner
SAN FRANCISCO and LAGUNA BEACH, Calif., April 15, 2025 — The United States Women’s National Team Players Association (USWNTPA) and gorjana, the Laguna Beach-founded jewelry brand rooted in effortless, versatile, and timeless pieces, are proud to announce an exclusive partnership, with gorjana joining as the Official Jewelry partner of the USWNTPA.
This collaboration unites two champions — gorjana in California-inspired jewelry design, and the USWNTPA in shaping the future of women’s sports—to celebrate a shared mission of empowering women at the intersection of sport, culture, and self-expression on and off the field. The partnership between the USWNTPA and gorjana is a natural extension of the jewelry brand’s core ethos—celebrating individuality and authenticity through beautifully crafted pieces that empower women to feel confident and connected. These values resonate deeply with the spirit of the USWNTPA and the athletes it represents—trailblazers who exemplify leadership, resilience, and the unwavering pursuit of excellence. Together, they’re shining a spotlight on the undeniable strength and influence of U.S. women’s soccer, while amplifying the broader movement of empowering women in sports.
“This is more than a fashion partnership, it’s a reflection of how far our players have come and the power of celebrating them on their terms,” said Annie Reid, Partnerships & Business Director of the USWNTPA. “gorjana understands the importance of honoring the whole athlete, and we’re proud to partner with a brand that helps our players feel as confident and radiant off the pitch as they are on it.”
As part of their partnership with the USWNTPA, gorjana will work with individual players, including Ally Sentnor, Sam Coffey, and Gisele Thompson, to amplify the confidence, strength, and impact of all members of the U.S. Women’s National Team, and celebrate the legacy they are building together.
“As a mom to a soccer-playing daughter, I get to see up close what a huge impact soccer is making on her life and how inspiring it is for young girls to see women achieve their goals and make it to the top of their game. Sports have an amazing way of teaching dedication, resilience, and the joy that comes from showing up and working together. With a remarkable legacy of leadership in sports, the USWNT Players continue to inspire—and we’re honored to support them as a new partner,” says Gorjana Reidel, Chief Creative Officer and Co-Founder.
To kick off their one year partnership, gorjana hosted an exclusive in-store shopping event for USWNT athletes, offering players the chance to explore the brand, work with a gorjana stylist, and shop curated collections in person. Additionally, gorjana will style athletes in signature pieces for The Players Ball on July 15 in Los Angeles—a celebration of the U.S. Women’s National Team’s legacy and impact, further elevating this partnership’s shared commitment to honoring the individuality and spirit of women in sport.
“This partnership shows what happens when brands truly get it—when they see both the cultural and commercial power of women’s sports,” said Emily Sisson, SVP, Sponsorships, Athlete & Partner Marketing at OneTeam Partners, the USWNTPA’s exclusive group licensing and sponsorship partner. “gorjana’s commitment to celebrating individuality mirrors the values of the players and their union. And with the USWNTPA, they can amplify their mission to use sports as a force for connection and community.”
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About U.S. Women's National Team Players Association The USWNTPA is the collective bargaining representative for the United States Women's National Team players. Committed to advancing the welfare of its members, the association focuses on issues such as fair wages, equitable treatment, and overall well-being, both on and off the field. Visit our website for more information.
About gorjana Jewelry You'll Love. Effortless and elevated, gorjana offers jewelry ranging from dainty solid gold essentials to fun, seasonal fashion pieces. There’s something for everyone and every style. Whether you're after a signature everyday piece or the perfect gift, their jewelry fits seamlessly into any collection. Visit any gorjana store and let their talented team of stylists guide you through a personalized experience as they help you create your own layered look. gorjana.com || @gorjana
About OneTeam OneTeam Partners is a global leader in sports licensing, marketing, sponsorship, and media, specializing in commercializing group licensing rights for professional athletes. Established in 2019, OneTeam is a joint venture between the NFLPA, MLBPA, WNBPA, MLSPA, USWNTPA, and NWSLPA, with backing from HPS, General Atlantic, and Morgan Stanley Tactical. OneTeam represents the exclusive group rights for thousands of professional and collegiate athletes worldwide.
Media Contacts: gorjana@azionepr.com david.cooper@oneteam.com